El Futuro del Mercado de los Dispositivos y Aplicaciones Móviles

by gab on noviembre 25, 2011

Esta fue una charla del 24 de Noviembre, que preparé para el MIAT 2011 (Segundo Salón de la Movilidad, Identificación Automática y Trazabilidad), organizado por OTL en el LATU.

Bajo el nombre de “¿Y dónde está el dinero?”, di un recorrido tratando de dar respuestas a dónde está el dinero en el mercado de los dispositivos portátiles, intentando mostrar cómo se vinculan hoy en día la Comunicación, el Marketing y la Tecnología (ya saben que soy un “sucker” por las tríadas) y explicar el presente e inventar un futuro plausible para el mercado.

Así que bueno, aquí está para aquellos que se lo perdieron:

En SlideShare se pueden ver las notas también, como para hacerse una idea de qué decía en cada slide. Son Sesenta y algo, lo que equivale a alrededor de 35 minutos (uso un estilo de 1 x 30s, es decir aprox 30 segundos por slide de promedio, cada una dirigiendo al punto siguiente, o intentándolo al menos).

Con respecto a los artículos y rumores que utilicé en la construcción de la presentación, como prometido, aquí están:

 

> HP
http://www.itworld.com/mobile-wireless/218331/webos-prognosis-life-support
http://www.tgdaily.com/mobility-features/59735-pc-heavyweights-throw-in-the-tablet-towel
http://www.theverge.com/2011/11/7/2545522/hp-selling-webos-rumor-reuters
http://www.pcmag.com/article2/0,2817,2391422,00.asp

> Google
http://www.fastcompany.com/1792286/the-smartphone-wars-are-over
http://www.elpais.com/articulo/economia/Google/compra/Motorola/parecerse/Apple/elpepueco/20110815elpepueco_3/Tes
http://techcrunch.com/2011/08/15/breaking-google-buys-motorola-for-12-5-billion/
http://www.eluniversal.com.mx/articulos/65493.html
http://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html
http://mashable.com/author/lauren-indvik/
https://www.pcworld.com/article/219243/hp_touchpad_vs_motorola_xoom_vs_ipad_how_they_stack_up.html
http://news.cnet.com/8301-31001_3-20056446-261.html?tag=mncol;txt

> Apple
http://www.fastcompany.com/1765528/apple-just-sold-its-15-billionth-app-and-shifted-one-billion-of-them-last-month
http://techcrunch.com/2011/11/15/recent-changes-at-amazon-best-buy-seems-to-suggest-a-new-apple-tv-is-coming-soon/
http://www.bgr.com/2011/10/31/apples-iphone-to-make-up-more-than-half-of-q4-smartphone-sales-across-top-3-u-s-carriers/
http://money.cnn.com/2011/08/24/technology/cook_apple.fortune/index.htm?iid=EL
http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/110818_apple_retakes_top_mobile_pc_market_share_position_from_hp_in_q2_11.asp
http://www.emarketer.com/Article.aspx?R=1008701
http://news.cnet.com/8301-31001_3-20056528-261.html
http://www.ticbeat.com/sim/juegos-suscripcion-ipad/?utm_source=DigitalMarketing.cl&utm_medium=twitter&utm_campaign=Feed%3A+rwwes+%28TICbeat%29
http://techcrunch.com/2011/08/18/apple-wins-without-throwing-a-punch/
https://www.apple.com/pr/bios/
http://www.businessweek.com/magazine/scott-forstall-the-sorcerers-apprentice-at-apple-10122011_page_2.html
http://www.dailymail.co.uk/home/moslive/article-1367481/Apples-Jonathan-Ive-How-did-British-polytechnic-graduate-design-genius.html
http://arstechnica.com/apple/news/2011/09/apple-head-of-internet-services-promoted-to-guide-iad-icloud-to-success.ars
http://tech.fortune.cnn.com/tag/eddie-cue/
http://www.macworld.co.uk/mac/news/?newsid=14265
http://online.wsj.com/article/SB10001424052748703523204575129862264704190.html<

> AMAZON

https://www.readwriteweb.com/archives/knocking_down_apples_walled_garden_html5_vs_ios_apps.php
http://www.engadget.com/2011/11/14/amazon-kindle-fire-review/
http://techcrunch.com/2011/09/28/amazon-silk/
http://techcrunch.com/2011/09/28/i-want-this-tablet/
http://www.amazon.com/gp/product/B0051VVOB2/
http://techcrunch.com/2011/09/28/amazon-unveils-new-79-kindle-99-e-ink-kindle-touch/
http://techcrunch.com/2011/11/23/penguin-shuts-down-libraries-access-to-new-e-titles-on-amazons-kindle/
http://www.wired.com/reviews/2011/11/kindle-fire/
http://techcrunch.com/2011/11/14/forget-the-negative-reviews-amazon-is-shipping-the-kindle-fire-a-day-early/
http://www.wired.com/reviews/2011/11/kindle-fire/
https://www.nytimes.com/2011/11/14/technology/personaltech/the-fire-aside-amazons-lower-priced-kindles-also-shine.html?_r=3
http://techcrunch.com/2011/11/16/amazon-makes-kindle-fire-source-code-available/
http://www.bloomberg.com/news/2011-09-28/amazon-unveils-199-kindle-fire-tablet.html
http://www.techflash.com/seattle/2011/11/amazon-launches-kindle-digital-e-library.html
http://www.fool.com/investing/general/2011/08/01/is-amazoncom-the-most-innovative-company-in-tech.aspx
http://techcrunch.com/2011/05/19/that-was-fast-amazons-kindle-ebook-sales-surpass-print-it-only-took-four-years/
http://techcrunch.com/2011/11/14/forget-the-negative-reviews-amazon-is-shipping-the-kindle-fire-a-day-early/
http://www.electronista.com/articles/11/10/31/amazon.signs.content.deal.with.disney.abc.tv/
http://news.cnet.com/8301-31001_3-20047303-261.html?tag=mncol;txt
http://techcrunch.com/2011/09/29/bezos-in-the-modern-era-of-consumer-electronics-devices-if-you-are-just-building-a-device-you-are-unlikely-to-succeed/

> Tablet charts
http://mashable.com/2011/11/07/nook-tablet-chart/
http://www.appleinsider.com/articles/11/11/18/major_pc_makers_plan_to_concede_tablet_market_to_apple_amazon_in_2012.html
http://www.precentral.net/hp-reports-q4-and-2011-full-year-results-lost-3-3-billion-webos
http://www.appleinsider.com/articles/11/11/22/hp_leads_all_1_2m_non_apple_tablets_sold_in_us_in_2011.html
http://www.appleinsider.com/articles/11/08/15/non_ipad_tablet_makers_expected_to_slash_prices_to_move_inventory_overstock.html
http://www.tgdaily.com/mobility-features/59708-get-ready-for-the-blackberry-playbook-fire-sale

> Rumores Lindos y Tendencias
http://www.bonkersworld.net/organizational-charts/
http://techcrunch.com/2011/11/23/with-its-100m-acquisition-of-videosurf-microsofts-video-search-now-has-big-potential/
http://techcrunch.com/2011/11/17/amazon-smartphone/
http://techcrunch.com/2011/11/22/a-tablet-is-a-computer-too/
http://www.techspot.com/news/46208-android-ios-surpass-sony-and-nintendo-in-mobile-game-sales.html
http://techcrunch.com/2011/11/15/amazon-brings-comparison-shopping-app-price-check-to-android-phones/
http://techcrunch.com/2011/11/11/hulu-amazon-video-kindle-fire/
http://www.digby.com/mobile-industry-resources/mobile-industry-statistics/
http://techcrunch.com/2011/11/09/amazon-snaps-up-yap-and-its-voice-recognition-technology/
http://www.ecommercetimes.com/story/72893.html
http://www.puromarketing.com/96/10945/otra-realidad-mercado-llena-aplicaciones-para-tablets-pero-usuarios.html
http://www.puromarketing.com/96/10938/tablets-aplicaciones-moviles-apple-lleva-delantera.html
http://www.puromarketing.com/96/11102/movil.html
http://www.macrumors.com/2011/10/18/apple-records-q4-2011-earnings-of-6-6b-on-28-3b-in-revenue-tops-100-billion-in-sales-for-fiscal-2011/
http://www.bbc.co.uk/news/business-15856116
http://www.macrumors.com/2011/10/13/apple-sets-q4-2011-earnings-release-for-october-18th/
http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
http://www.businessweek.com/technology/arm-vs-intel-just-starting-or-already-over-11112011.html
http://www.businessinsider.com/20-innovative-startups-2011-11#dwolla-is-faster-growing-mobile-payment-solution-it-moves-30-50-million-per-month-and-gets-rid-of-credit-cards-and-their-fees-altogether-6
http://www.businessinsider.com/20-innovative-startups-2011-11#moviepass-is-an-all-you-can-eat-movie-ticket-solution-pay-30-and-see-as-many-as-you-want-per-month-in-theaters-12
http://www.businessinsider.com/20-silicon-valley-startups-to-watch#simperium-helps-developers-build-apps-with-synchronized-content-across-all-web-devices-13
http://www.macrumors.com/2011/11/15/android-tops-50-share-of-smartphone-sales-but-apple-still-dominating-profits/